As the Head of Design, I am responsible for overseeing the design of brand identity, product interfaces, and data visualizations for our data intelligence solutions tailored for fund managers with a focus on Africa. My leadership in this role was instrumental in creating impactful visual narratives that enhanced user understanding and engagement.

I play a key role in enabling the business improve our user experience, grow our subscriber base, and elevate the Stears brand.

I led a multidisciplinary team of Product and Brand Designers at Big Cabal Media, where we focused on User Research, Product Design, and Brand and Marketing Designs for our key brands, including TechCabal, Zikoko, Cabal Creative, and TC Insights. Our efforts were instrumental in shaping the visual identity and user experience across multiple platforms, enhancing audience engagement and brand recognition.

I handled Art direction and marketing designs for a couple of projects.

ADPList is a platform where people can find, book and meet mentors from around the world. Here I mentor aspiring and current designers of diverse backgrounds and career stages, looking for support and guidance on various topics. .

Led the end-to-end execution of creative projects, including the design of Instagram AR filters, user-friendly website interfaces, interactive Google HTML5 ads, and impactful social media assets for esteemed brands such as Globacom, Sterling Bank, RenMoney, MoniNow, and Letshego. Worked closely with marketing and design teams to align deliverables with brand guidelines and campaign objectives. Successfully enhanced audience engagement through innovative and visually appealing digital solutions. Leveraged advanced design tools and technologies to deliver projects within tight deadlines, driving measurable improvements in brand visibility and customer engagement

Developed high-impact digital billboards, comprehensive advertising campaign assets, and engaging social media content for globally recognized and local brands, including Budweiser, Schweppes, Three Crowns Milk, Nivea Men, Peak Yoghurt, Sterling Bank, Leadway Insurance, and Peak 456 Milk. Collaborated with cross-functional teams to ensure brand consistency and optimize audience engagement. Delivered visually compelling designs aligned with marketing objectives, resulting in increased brand visibility and customer interaction. Proficient in utilizing industry-standard tools and adhering to project timelines, contributing to the success of multiple high-profile campaigns.

Trained and mentored over 30 Art Directors, equipping them with a strong foundation in design principles, design thinking, and practical execution. Provided hands-on guidance across key disciplines, including Graphic Design, Art Direction, Communication Design, Brand Identity Design, and UX/UI Design. Focused on fostering creative growth, enhancing technical skills, and promoting innovative problem-solving. As a result, many of the students have gone on to build significant careers in the creative industry, with several leading teams as Creative Directors and Team Leads. Contributed to creating a collaborative, learning-driven environment that nurtured future leaders in the field..

Working with some startups, brands and advertising agencies I designed different materials for social, web, print, advertising and branding. I also facilitated some online sessions on Art Direction.